Michigan Athletics: "The Team"
The University of Michigan: "Explore Ann Arbor"
U-M Emergency Preparedness: "Strike Back"
The University of Michigan: "The Letter M"
Approached and realized as an admissions piece, our process for developing the concept involved bringing current students and alumni into the conversation. By building meaning around a mere symbol, we let the thousands of voices of current and past students that already understand what it means to be a Wolverine join us in welcoming the Class of 2017.
The hectic 2 months from concept to the end of post, from macro shots into a bowl of soup to the seemingly impossible task of directing the Survival Flight helicopter, would not have been made possible without our team of dedicated students. We were excited by the opportunity to create this message and are proud to share it with the Michigan community.
Go blue and beyond.
Office of the Vice President for Communications: "This is Michigan"
President Mary Sue Coleman, Coach Brady Hoke, Olympian Syque Caesar and other leaders on campus welcome back students to the University of Michigan.
U-M Student Affairs: "Connections"
Met on a bus.
Tried not to call right away.
Texted to study - but just for a bit.
Campus was too nice that fall afternoon.
This is the start of a Michigan couple.
A relationship meant to last.